Hello and welcome to our weekly blog. Promotional gifts that are carefully dispersed before a tradeshow to your existing customer and prospect base, can play a substantial role in increasing traffic to your booth. Handing out a promotional item as a gift, along with other pre-show material, gives you a distinct advantage over other exhibitors who are also seeking the same buyers' attention.
Planning a booth (or two or more) at a trade show this year? Not sure what trade show giveaways will get and keep your customers talking for days and months after the show? With thousands of branded items available, it can be hard to figure out what the best giveaways for trade shows are. That’s why it’s important to familiarize yourself with the latest promotional product trends so you can make sure your name stands out in a vast sea of competition. We’ve pulled together some unique promotional products trends. Use these to separate your trade show booth from everyone else.
27 JunIf your company is exhibiting at a trade show, don’t leave home without this helpful trade show checklist. Trade shows can be a great place to interact face-to-face with current and potential customers, giving you the opportunity to build solid leads. But it’s important to have a carefully thought-out plan, from pre-show planning to post-show follow-up. This handy trade show checklist will help you make every trade show appearance a successful one.Read more »
Promotional products are not just for external marketing. Building brand loyalty within your own organisation can be just as important as it is with the general public, and there's no better way to do this than to show employees your appreciation by rewarding them occasionally with gifts. Items can be individually printed or embossed with the employee's name as well as the company logo. This creates a visible link between the employee and employer, permanently printed on an actual physical product. Of course if you print only large batches with no individual personalisation, the cost will be even cheaper, and it's certainly much easier to manage such a shipment. There is no need to be overly extravagant with your gifting. The value and style of the gift you give should be in some way equal with the magnitude of the merit that went into earning it. Bigger efforts deserve bigger rewards. If there was no special effort put in, then a simple gift is a better choice. Buying every employee a new car might (possibly) win you greater employee loyalty, but possibly won't impress shareholders. Keeping it simple will result in a good economy-to-reward ratio.
5 FebThere are many different options available for marketing, and while some clearly have advantages over others, it's really best to include as many marketing approaches as you can realistically fit into your budget. One of the marketing options you should definitely consider is the use of promotional products to boost your brand’s reputation. Let's take a look at some of the many reasons why promotional products can be a good idea.Read more »