Monthly Archives: October 2019
Australia’s plastic problem: What it looks like and how to stop it
On average, Australians use 130 kg of plastic each year, but only 12% of that is recycled. More frightening still, up to 130,000 tonnes of plastic will find its way into the ocean. In fact, every 60 seconds we dump the equivalent of one garbage truck straight into the ocean. Research shows that for every kilogram of plankton in the ocean, there are six kilograms of plastic. If we carry on as usual, this could mean there will be more plastic than fish in the world’s oceans by weight in 2050.
29 OctSelecting Eco-Friendly sustainable marketing promotional products isn’t a move that’s merely good for our earth. As millennials transition to become the largest spending demographic, they are also commanding corporations to align with their values. So choosing Eco-Friendly is now a critical strategy for your company.Read more »
You’ve selected the best promotional products to reach your target audience. You’ve perfected your brand logo and have trademarked the best slogan in the business. But time and time again, your marketing efforts fail to deliver the results you expect. What’s happening? The answer could be so obvious that it’s often overlooked: the colors you use in your branding. Color is visceral, evocative and immediate.Up to 90% of subconscious judgments are based on color and related visual elements. You can’t afford to choose the wrong colors when branding your products and services, so here are some tips in making the most of the colors in your branding.