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Scientists have published the first assessment quantifying the role of climate change in the recent Australian bush fires. Global warming boosted the risk of the hot, dry weather that's likely to cause bush fires by at least 30%, they say. But the study suggests the figure is likely to be much greater.

You only need to look at the Coles mini shop campaign to see that a lot of customers are demanding companies to adopt sustainable practices. Studies show that over 40% of the population view companies that use eco-friendly promotional items in a superior light.

Hello All.

Australia’s plastic problem: What it looks like and how to stop it

On average, Australians use 130 kg of plastic each year, but only 12% of that is recycled. More frightening still, up to 130,000 tonnes of plastic will find its way into the ocean. In fact, every 60 seconds we dump the equivalent of one garbage truck straight into the ocean. Research shows that for every kilogram of plankton in the ocean, there are six kilograms of plastic. If we carry on as usual, this could mean there will be more plastic than fish in the world’s oceans by weight in 2050.

Selecting Eco-Friendly sustainable marketing promotional products isn’t a move that’s merely good for our earth. As millennials transition to become the largest spending demographic, they are also commanding corporations to align with their values. So choosing Eco-Friendly is now a critical strategy for your company.

You’ve selected the best promotional products to reach your target audience. You’ve perfected your brand logo and have trademarked the best slogan in the business. But time and time again, your marketing efforts fail to deliver the results you expect. What’s happening? The answer could be so obvious that it’s often overlooked: the colors you use in your branding. Color is visceral, evocative and immediate.Up to 90% of subconscious judgments are based on color and related visual elements. You can’t afford to choose the wrong colors when branding your products and services, so here are some tips in making the most of the colors in your branding.

Just wanted to share this global report from ASI on this year’s best-selling categories which include a nod to apparel and a new leader in the hard-goods segment.

Wow 2019 is more than half way through and the thrust to be more environmentally sympathetic is more important than ever for the environment and for your company. Its here to stay and its crucial your company gets on board wherever it can and it’s important that eco-friendly products become part of your marketing plan.

Are you struggling to get clients to take note of your business? If so, we may just have the solution you’ve been looking for.
We’re Grasshopper, and we offer business owners the opportunity to improve their brand recognition with high quality, practical and promotional pens.

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. So now you're prepared to attend your trade show.

Planning a successful trade show requires organization, imagination and endurance. Here are established top tips to ensure your trade show is a achievement for you and your company.